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September 2009 NAB Show Expands Video Coverage Online with Digital Rapids Transcode Manager
Transcode Manager then automatically transferred the encoded files by FTP to our content delivery network (CDN) provider for the project, Highwinds, who hosted the clips for audience delivery through the NAB Show website. Transcode Manager then sent an e-mail notification to our web administrator with a link to the newly posted video clip, ready for linking into the website. Transcode Manager also uploaded the mobile-encoded clips to our mobile delivery partner, HipCricket, when appropriate.
The level of automation was outstanding – the editor simply copied the edited video clip into a folder, and a few minutes later, our web administrator had an e-mail with the link to simply add to the website. All of this happened without any manual interaction with the Digital Rapids system. While the folks from Digital Rapids were a pleasure to work with, it’s a testament to the Transcode Manager software that we didn’t need them to hang around – it all worked flawlessly.
All of this efficiency, of course, would mean little if the resulting video wasn’t of high visual quality. The NAB Show is the leading event in the broadcast and media industry, encompassing the top tier of business and technology. It was important that the quality of the online video be consistent with that brand image, and again, Digital Rapids’ Transcode Manager delivered upon that need. The positive impressions of the solution from our internal project team were more than matched by the overwhelmingly positive feedback we received externally about the quality of the viewing experience.
Digital Rapids’ expertise proved valuable leading up to the NAB Show itself. They didn’t provide just a product, but truly a solution – advising on best practices, designing the complete workflow to maximize our efficiency, and engaging other project partners to ensure a seamless result.
We are aware that Transcode Manager offers far more features than we took advantage of, from support for dozens of additional formats, to multi-node scalability and failover for fault tolerance. While the 2009 efforts didn’t require these features, we are certainly eager to take advantage of these software benefits in future endeavors.
With online video so prevalent these days, we often take for granted the technology that makes it happen. While almost anyone can now put their video on the web, doing so efficiently and automatically under the demands of on-site event coverage, and at such a high level of quality that even video-savvy viewers are impressed, requires a top-caliber solution from a vendor who truly understands these requirements. Digital Rapids’ Transcode Manager is such a solution.
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