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Sept 1, 2005

MTV Interactive Looks to Increase Digital Rapids Presence

Passfield, UK: At MTV UK, the Interactive Divisions are using Digital Rapids’ StreamZ encoder to streamline workflow.  MTV is also looking closely at the capabilities of Digital Rapids’ Copper for fast and secure delivery of high quality video files.

With Mobile communications now a major aspect of MTV’s remit, this business sector has been building steadily over the last 3 years. MTV handles a variety of content each day, typically distributing 3 sets of 2 minute clips (33 clips per week) as MPEG2 and 3GP files to all the major mobile phone operators in the UK and across Europe. Content is distributed across a number of countries including UK, Germany, Austria, Israel, Japan, Russia and Nordic countries. 

MTV UK Interactive digitizes files for DVDs and promos and provides internal and external webcasts. Located at MTV Studios in London, the team has access to all incoming and outgoing video feeds across MTV Europe.

“Digital Rapids’ StreamZ encoder is core to all our mobile and broadcast interactive operations,” says Alec Hendry, Interactive Operations Manager. “We handle encoding for mobile, broadband, and online as well as MPEG files for internal power point presentations. 

“One of the reasons we like StreamZ is that it has really good integration with third party products.  It’s very straightforward, fast and efficient, making it easy to encode into any format. We have been using StreamZ for over two years and we are amazed at it’s versatility – we are constantly discovering more and more ways to use it.”

The MTV Interactive service is increasing on a constant basis, and StreamZ is also used for encoding demos as MPEG files for interactive TV, mobiles and the web.

“We have worked hard to create a well known, award winning team here”, says Hendry, “and we want to build on our reputation for being at the cutting edge of broadcast and mobile delivery. I see Digital Rapids products as part of that future.”

For more information please visit the Digital Rapids web site:

About Digital Rapids Corporation – Digital Rapids is a leading developer of professional hardware and software solutions for real-time video ingest, playout, transcoding, and streaming. Product lines include Stream video ingest and transcoding solutions, Copper for the secure and error corrected distribution of digital media over diverse networks, StreamZHD and CarbonHD, an HD product line for real-time HD acquisition, playout, and transcoding. Digital Rapids products integrate seamlessly into existing post production, broadcast, and corporate environments, dramatically increasing the volume and quality of media produced while increasing productivity and lowering overall costs. Digital Rapids Corporation ( is headquartered in Ontario, Canada and has sales offices in California, the UK and Australia.

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