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April 18, 2005

SyncCast and Digital Rapids Announce Launch of Secure Live Encoding Solution Using Windows Media Video 9 (VC-1)

Anaheim, CA: SyncCast and Digital Rapids announced the launch of a secure live streaming Windows Media Video 9 (Microsoft Corp.'s implementation of VC-1, the proposed SMPTE standard) encoding solution for broadcasters.  Distributing live content for large-scale IPTV deployments is challenging to do in a scalable, secure fashion, and is complicated by the fact that the content needs to be secured at output. SyncCast is working with several major cable companies and telcos to provide a solid, secure solution for delivering live content encoded in Windows Media Video 9 (VC-1) and secured with Windows Media DRM 10. Windows Media Video 9 (VC-1) provides state-of-the-art quality and compression efficiency, supporting standard definition and high definition video, making it the ideal choice for streaming and broadcast deployment.

“SyncCast is working with major cable companies, as well as Wal-Mart and several major movie studios in securing media content.  We are a trusted Microsoft Gold partner and leader in providing Windows Media DRM solutions to the broadcast industry,” Lance Ware, CEO, CTO of SyncCast stated. "By integrating our products with Digital Rapids technology, we are able to offer a complete end-to-end solution that allows broadcasters to send encrypted streams in WMV9 (VC-1) from a digital source, before it is distributed via the Internet or other public access points. This technology is absolutely required if broadcasters want to successfully deliver high quality content to consumers over broadband networks to PCs and mobile devices". 

“Our Stream encoding technology ensures that the live stream is the highest quality media possible,” said Brick Eksten, President of Digital Rapids.  “Integrating SyncCast’s DRM technology into our Digital Rapids Stream system allows us to demonstrate that our technology can be used to deliver live content that can be easily protected. Broadcasters have been asking for such a solution, and Digital Rapids is happy to partner with SyncCast to offer a secure, live WMV9 (VC-1) encoding solution."

“This innovative offering from SyncCast and Digital Rapids is a leap forward in ensuring high- quality digital content distribution in a more secure way,” said Kevin Unangst, director of Windows Digital Media at Microsoft.  “This is a great example of how solutions built on Windows Media Video 9 (VC-1) and Windows Media DRM are setting the bar for the delivery of content for broadband, broadcast and mobile devices.” 


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