April 20, 2009
Digital Rapids Advances Digital Content Distribution with C2 and MediaMesh RX
New solutions streamline delivery of media files between content owners, collaborators, distributors and affiliates
NAB Show, Las Vegas, Booth SL6213: Digital Rapids today raised the bar for ease and efficiency in the digital distribution of media content, unveiling two new solutions for the delivery of media and data files between content owners, creators, collaborators, and distribution partners. New features in the Digital Rapids C2 data delivery software include support for unicast, multicast and hybrid distribution models, and a flexible architecture supporting dynamic deployments with exceptional cost-effectiveness. The new MediaMesh RX appliance, introduced today as a technology preview, receives and repurposes media and associated data from centralized distribution sources, forming the ideal endpoint for syndicated delivery of ad spots through long-form content to broadcast affiliates and distribution partners.
The rapidly expanding scope of content distribution opportunities brings with it the need for easier and more efficient mechanisms to deliver content to distribution points. Traditional physical methods for delivering content between production facilities, networks, affiliates and distributors -- such as shipping video tapes by courier -- are no longer efficient. Fully digital distribution via IP-based networks or satellite offers reduced manual effort, greater immediacy and tremendous cost savings over tape-and-truck transport.
"Today's fast-moving media markets and economic pressures require content and rights owners to find new ways to deliver their assets to collaborators, distribution partners and affiliates faster, at lower cost, and with increased automation," said Brick Eksten, President of Digital Rapids Corporation. "Digital Rapids C2 and MediaMesh RX provide the scalable, robust delivery infrastructure needed to fully realize these benefits with all-digital distribution."
Digital Rapids C2 overcomes the performance limitations typical in IP-based networks, which limit the speed, reliability and efficiency of these transfers to a fraction of their potential. C2 streamlines the transfer of media files between contribution, collaboration and distribution points, transferring media and data files to multiple destinations securely, reliably, and with a tremendous speed advantage over standard file transfer technologies like FTP.
C2's flexible network topology allows transfers to be performed simultaneously between multiple points in parallel, maximizing efficiency when transferring files to multiple recipients. Transparent recovery enables transfers to resume automatically from intentional or unexpected connectivity interruptions. Transfers can be initiated from an easy desktop client, watch folders or a new Web Services API, with delivery confirmation receipts providing proof of successful transfer. C2 supports multiple distribution models to take advantage of available network capabilities, from unicast Internet delivery to multicast-enabled networks, satellite-based transmission and hybrid architectures.