How to Properly Design a Pull Up Banner

by Carlos Sim
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In order to make a pull-up banner in Singapore that can successfully bring customers for your business, you have to make sure that the design of the banner is right. What makes a good design? Well, basically, a banner needs to be aesthetically pleasing and interesting. The unique point of a banner does not only lies in the background and images that are used for it, but also the words or texts. It takes creativity to bring all the elements of a banner to work well together. However, don’t worry. In this article, you will learn how to make an enticing design that can prove its worth to you as soon as it is put up.

Let’s get started.

1. Think of where it is going to be displayed

This consideration can really affect the way you should design your banner so that it can do well in the designated place. For example, if you know that the pull up banner will be placed in a crowded area, then you really should try to make it stand out more than average so that it can look more interesting compared to the others. You can do this by using vibrant colors and bold texts to grab people’s attention among the crowd. Your banner needs to have an interesting point that can convince the reader of your banner that it is worth their time to read the entirety of your banner. This interesting point of a banner should include a statement that is intriguing. The statement must be able to speak to potential customers and make them feel like they have to give you a chance. It is also important to include a call to action sentence that can push them further into buying your product or using your service. A call to action sentence may be simple but it can really make a difference.

On the contrary, if you are making a pull up banner for a much less crowded place, you can focus on its clarity; making sure that the banner is legible and easy to understand. You can perhaps put more information compared to crowded area banners because people will have more time reading your banner compared to the opposite situation.

2. Concise

Even though people will be less rushed to read your banner in a more quiet place, but it does not mean that you should fill your banner up with too many words. Both crowded place banner and quiet place banner needs to be able to convey messages in a simple and effective way. Either way, people tend to be lazy to read too much information. They will get intimidated by blocks of paragraphs. So try to input information in points with easy to understand words to avoid confusion.

3. Detailed information

To save up more space in your banner and make it look neater and less cluttered, you can try taking out some information that can be put on your name card, brochure, or flyer instead, for example, your contact information and much detailed information regarding your product or service. Your contact information can be provided with your name card, and details about your product or service can be presented with a brochure or flyer. This way, you won’t have to put them in the design of your banner unnecessarily.

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