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December 4, 2007

MTV Italia Encodes and Streams with Digital Rapids DRC-Stream

Passfield, UK: MTV Italia, the Italian affiliate of international media powerhouse MTV, has purchased a range of Digital Rapids DRC-Stream media encoding and streaming solutions. The Digital Rapids hardware and software combinations were selected by MTV Italia for encoding and streaming live content on QOOB TV, MTV Italia’s interactive website.

QOOB TV explores new ways of producing and distributing content. Users are also allowed to upload and comment on content, which is monitored and edited by MTV. MTV was looking for a reliable and flexible way to encode live feeds into the On2 VP6 format for live streaming to viewers using Adobe Flash Player. MTV selected Digital Rapids’ solutions to meet these requirements, and is now running DRC-Stream cards and Digital Rapids Stream software on both HP and Intel servers.

MTV recently held a special event to celebrate 10 years of MTV Italia, including 10-hour live broadcasts of simultaneous concerts in Milan and Rome. Incoming SDI signals provided by MTV’s transmission department carried feeds from terrestrial and satellite channels for encoding and output in conjunction with Limelight Networks. Using Intel servers with DRC-Stream-1500 encoding solutions, the content was encoded in the On2 VP6 format for Flash for webcasting through QOOB TV to both the international and domestic markets. Viewers were able to choose between three different streams: direct from Milan, direct from Rome or from the MTV programme broadcast on their digital TV channel.

The DRC-Stream solutions also power the encoding and streaming of QOOB TV’s 24/7 live online television channel.

Giovanni Amato, Multimedia Technical Manager at MTV Italia, said: "Digital Rapids systems have proved to be reliable and robust encoders. Not only is the equipment great, but Digital Rapids provides terrific support and pays great attention to their customers’ requirements."

"The MTV brand has long been associated with innovation in media communications, and we’re pleased that MTV Italia has chosen Digital Rapids solutions to power their new initiatives on the Internet," said Clive Vickery, Managing Director of Digital Rapids.

DRC-Stream encoding solutions combine powerful capture and pre-processing hardware with the intuitive Stream software, delivering real-time, multi-format media encoding, transcoding and streaming for applications including webcasting, VOD, mobile distribution and more. The advanced, hardware-based video processing features enable optimum quality and the most efficient use of bandwidth in the compressed result, while extensive format flexibility enables users to reach audiences across today’s broad range of viewing platforms and devices.

For more information on Digital Rapids products, please visit

About Digital Rapids Corporation – Digital Rapids is a leading developer of professional hardware and software solutions for video ingest, encoding, transcoding, protection, streaming, and delivery. Digital Rapids offers solutions that scale from individual applications to enterprise and global workflows, with the proven expertise to help our customers maximize their productivity and the value of their content in the evolving digital media market. Digital Rapids products integrate seamlessly into new and existing post production, broadcast, institutional and media distribution environments, dramatically increasing the volume and quality of media produced while lowering overall costs. Digital Rapids Corporation ( is headquartered in Ontario, Canada with sales offices in the United States, the UK and Australia.

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