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August 20, 2007

Digital Rapids to Encode Web and Mobile Content for IBC TV News for Fourth Year

Passfield, UK: Digital Rapids – a leading developer of scalable solutions for content ingest, encoding, transcoding, protection and delivery – has again been chosen to provide encoding services for the IBC TV News web presence and mobile delivery.

As it has during the three preceding IBC exhibitions, Digital Rapids will be responsible for the timely encoding and delivery of news stories to the site, both as daily packages and up-to-the-minute web exclusives. Digital Rapids will again also be responsible for the encoding of selected stories to 3GPP and MPEG-4 formats for download to mobile devices such as cell phones. 

Encoding for IBC TV News will be performed using a Digital Rapids StreamZ™ media encoding system. Stories will be fed to StreamZ live via SDI from the IBC TV News edit suites, and encoded in real time. StreamZ will then automatically transfer the files to the hosting servers for audience delivery.

StreamZ encoding solutions combine powerful capture and pre-processing hardware with the intuitive Stream software, delivering real-time, multi-format media encoding, transcoding and streaming for applications including IPTV, VOD, mobile distribution and more. The advanced, hardware-based video processing features – including motion adaptive de-interlacing, filtering, and 3D motion-adaptive noise reduction – enable optimum quality and the most efficient use of bandwidth in the compressed result.

“We have enjoyed working with the IBC TV News team for the past three years, and are pleased to continue delivering high-quality encoding for the IBC TV News audience,” said Clive Vickery, Managing Director of Digital Rapids.

The complete line of Digital Rapids products, including StreamZ, will be showcased at IBC 2007 on stand number 7.641. StreamZ will also be demonstrated in stand IP342 in the new IBC IPTV Zone. For more information on Digital Rapids products, please visit www.digital-rapids.com.


About Digital Rapids Corporation – Digital Rapids is a leading developer of professional hardware and software solutions for video ingest, encoding, transcoding, protection, streaming, and delivery. Digital Rapids offers solutions that scale from individual applications to enterprise and global workflows, with the proven expertise to help our customers maximize their productivity and the value of their content in the evolving digital media market. Digital Rapids products integrate seamlessly into new and existing post production, broadcast, institutional and media distribution environments, dramatically increasing the volume and quality of media produced while lowering overall costs. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada with sales offices in the United States, the UK and Australia.



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