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March 11, 2008

Highwinds Teams with Digital Rapids and Knack Networks to Create Advanced IPTV Solutions for Professional Media Firms

Winter Park, Florida: Highwinds Network Group, Inc., a multi-platform IP services and content distribution provider, today announced it is partnering with Digital Rapids Corporation and Knack Networks to create advanced IPTV solutions for the vast market of professional media companies worldwide -- including traditional cable and direct-to-home distribution companies, broadcasters, film and television studios and producers, as well as new-generation Internet media companies. The solutions handle both live and on-demand channels of video delivery direct to the home or office utilizing Highwinds’ RollingThunder™ network.

Highwinds will collaborate with Digital Rapids and Knack Networks to develop and market complete, end-to-end, fully managed video distribution solutions that leverage the three companies’ expertise in their respective domains.  The turnkey offerings resulting from the companies’ partnership will integrate:

  • Highwinds’ content delivery network (CDN) infrastructure and associated technologies, including its industry-leading real-time analytics facility.
  • Digital Rapids’ highly scalable hardware and software solutions for media capture, encoding, transcoding, protection, streaming and delivery.
  • Knack Networks’ universal interface platform which enables professional media companies to source, store, protect, monetize, manage and distribute IPTV programming from the vast array of traditional and emerging channels, while insulating them from the complexities and risks of changing technology.

Highwinds will showcase its content delivery solutions tapping Digital Rapids and Knack Networks technologies in its exhibit -- Booth #107 -- at IPTV World Forum, March 12-14 in London.  Beta site implementations of these offerings will begin at Highwinds and Knack Networks customer sites in April.

Highwinds also announced today it has closed a $55 million round of equity financing led by General Catalyst Partners and Alta Communications.  The financing will fund the infrastructure build-out of Highwinds’ RollingThunder network, including a content delivery network offering which the company is unveiling at IPTV World Forum.

Highwinds’ StrikeTracker dashboard provides important real-time analytics capability

An important value-add in the integrated solutions from Highwinds, Digital Rapids and Knack Networks is provided by the real-time analytics technology in Highwinds’ StrikeTracker™ user console. The StrikeTracker dashboard graphically displays all pertinent information for tracking content -- delivery rates, number of hits on specific files, etc. Geographic tracking of requests allows users to drill down into geographic regions and find out how their content is doing in different areas of the world. Typically, within 30 seconds of the first delivery of a file or media stream, the dashboard will begin to show usage data in its graphs.


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