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September 10, 2009

Digital Rapids Unlocks the Power of Digital Content Distribution with MediaMesh

IBC 2009, Amsterdam, Stand 7.G41: Digital Rapids today announced the launch of the new MediaMesh content distribution system. Combining a robust, scalable delivery framework with full-featured, flexible receiving appliances, MediaMesh provides efficient, automated distribution of digital media between content providers, contributors, aggregators and distribution partners. 

Today's exploding volume of content and broad range of distribution outlets demand easier and more efficient mechanisms for media delivery. The scope of distribution far exceeds the traditional scenario of cable and broadcast affiliates, as distribution channels may span multiple platforms, VOD, Electronic Sell-Through and more, each with specific formatting requirements. Expensive, time-consuming and labor-intensive physical delivery mechanisms are no longer efficient in today's fast-moving media economy. The MediaMesh content delivery system enables fully digital distribution of HD, SD and Digital Cinema content over public and private terrestrial IP networks and satellites, providing increased automation, greater efficiency and significant cost savings.

Built on the Digital Rapids C2 data delivery framework, MediaMesh offers an unparalleled combination of acceleration, reliability, security and efficiency for transferring media files and associated metadata to multiple recipients in parallel. Supporting unicast, multicast and hybrid delivery models, MediaMesh overcomes the performance limitations typical in IP-based networks and streamlines the tapeless delivery of content ranging from ad spots and promos to syndicated series and long-form features.

MediaMesh RX receiving appliances provide robust functionality at the endpoints of the digital distribution chain. Comprehensive features including verified receipt, visual Quality Control validation, inventory management, content repurposing, transfer to third-party servers and playout are tightly integrated in an intuitive graphical interface. Integrated transcoding and re-packaging capabilities allow received media to be conformed to local formatting requirements, from varying server file formats and metadata structures to different compression formats for alternative platforms and devices. By performing these functions at the receiving 'edge' of the content delivery pipeline, MediaMesh further increases distribution efficiency by reducing the need to deliver multiple variants from the source while preserving valuable, monetization-enabling metadata. The incorporation of these capabilities directly within the MediaMesh interface avoids the historical need for the use of separate, third-party repurposing tools after media receipt.

"Content and rights owners are striving towards two seemingly conflicting objectives -- expanding their revenues through broader distribution and syndication while reducing their delivery and operational costs," said Brick Eksten, President of Digital Rapids Corporation. "MediaMesh enables them to achieve both goals, scaling efficiently and flexibly to any number of recipients at considerable savings over physical distribution or expensive services."

Content is submitted into the MediaMesh distribution system through a Web-based portal. Media files and associated metadata are submitted through a browser-based interface, which packages them for transfer through the MediaMesh architecture. "Pre-packaged" content can also be transferred to MediaMesh receivers directly over local networks or through the C2 data delivery software.