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September 23, 2009

Digital Rapids' MediaMesh Distribution System Wins STAR Award at IBC 2009

Markham, Ontario: Digital Rapids -- the leading provider of tools and solutions for bringing television, film and web content to wider audiences -- announced today that the company's new MediaMesh content distribution system is the recipient of a 2009 STAR (Superior Technology Award Recipient) Award given by the editorial staff of TV Technology Europe magazine at the 2009 IBC convention.

TV Techology Euopre STAR Award 2009The STAR Award (Superior Technology Award Recipient) is designed to celebrate and showcase the preeminent technological innovations available to the broadcast industry. TV Technology Europe's editor reviewed a variety of products, examined the technical applications and their overall contribution to the industry, and then chose 25 winners.

"STAR awards are given to interesting new products that help a user save money or accomplish a task in an easier way," said Mark Hallinger, Editor of TV Technology Europe. "The products selected help advance the industry -- some were chosen because of technical novelty or innovation, some because they filled an important gap in the production or transmission chain, and some because they were just cool products."

"Reducing costs, streamlining operations and broadening distribution reach were themes that we heard repeatedly from content providers throughout the IBC show, and are all objectives that MediaMesh was designed to help our customers achieve," said Brick Eksten, President of Digital Rapids Corporation. "We're pleased that TV Technology Europe has recognized the benefits of MediaMesh, and honored to receive this award."

MediaMesh combines a robust, scalable delivery framework with full-featured, flexible receiving appliances, providing efficient distribution of digital media between content providers, contributors, aggregators and distribution partners. Enabling delivery of HD, SD and Digital Cinema content over terrestrial IP networks and satellite, MediaMesh significantly lowers delivery costs while streamlining the tapeless delivery of content ranging from ad spots and promos to syndicated series and long-form features. MediaMesh RX receiving appliances provide powerful functionality at the endpoints of the digital distribution chain, with integrated review, inventory management, transcoding, re-packaging and playout.

For more information about MediaMesh and other Digital Rapids solutions, please visit www.digital-rapids.com.


About Digital Rapids Corporation – Digital Rapids develops market-leading hardware and software solutions for transforming and delivering media, enabling the multi-platform experiences that are defining the future of digital video. Scaling from individual applications to enterprise and global operations, Digital Rapids systems span the critical points in today's complex media workflows. Recipient of two prestigious Frost & Sullivan awards in the World Video Encoders and Transcoders market, Digital Rapids combines innovative technology with proven expertise to help our customers maximize their productivity, quality, and the value of their content in the evolving digital media market. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada with offices in the United States, the UK, Australia, Argentina and Hong Kong.

About TV Technology Europe – TV Technology Europe is the region's leading magazine for broadcast technology. The magazine is published by NewBay Media. See www.nbmedia.com.



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