April 16, 2012
Digital Rapids Unveils Dynamic New Approach to Media Operations with Kayak Workflow Platform
Dynamic Deployment and Simplified Management
Kayak workflows are dynamically provisioned on-the-fly on available system resources, ensuring that the right workflows are available at the right scale to match job requirements and volumes at any given time. The functionality running on a particular system can change dynamically with each job, maximizing resource utilization while lowering provisioning costs. This dynamic deployment model brings cloud-like elasticity to on-premises operations, minimizes upgrade effort with on-the-fly updates, and makes it significantly easier to expand capacity by minimizing the overhead required to bring new systems online. By providing complete transparency into workflow execution, Kayak lets users easily identify and resolve bottlenecks, further optimize resource allocation, and predict and manage operating costs.
Kayak workflows can be run seamlessly on-premises or in the cloud. Demonstrations in Microsoft Corp.'s booth, SL1524, will showcase Kayak media processing workflows running on Windows Azure. Demos will feature Kayak Cloud Engines both as on-demand extensions of on-premises operations and within Windows Azure Media Services, a new set of cloud-based media technologies that enable Microsoft customers and partners to create, distribute and manage customized media solutions across all types of devices and platforms.
"The combination of Digital Rapids' Kayak workflow platform and Windows Azure provide media organizations with an array of business and technical benefits," said Sudheer Sirivara, senior director of Windows Azure Media Services at Microsoft. "We're excited to be working with Digital Rapids to bring our customers' ready-to-use media solutions to life with Windows Azure Media Services."
"Media companies require their media processing platform to be automated, scalable and agile in order to generate the media their customers want in a competitive yet profitable way," concluded Avni Rambhia, Analyst for Digital Media at Frost & Sullivan. "The benefits of Kayak correspond to the top-of-mind issues identified by premium media organizations in our research."
The complete range of Digital Rapids solutions is being showcased in booth number SL5624 at the 2012 NAB Show, April 16-19 in Las Vegas. For more information about Digital Rapids, please visit www.digitalrapids.com.
About Digital Rapids Corporation – Digital Rapids provides market-leading content transformation and workflow solutions that empower the world's leading media organizations to reach wider audiences more efficiently, more effectively and more profitably. Recipients of more than two dozen prestigious awards for company and product excellence, Digital Rapids combines innovative technology with proven expertise and visionary insight to help our customers expand their audiences, increase their revenues, and reduce their costs. Digital Rapids Corporation (www.digitalrapids.com) is headquartered in Ontario, Canada with offices in the United States, the United Kingdom, Hong Kong, Australia and Argentina.