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April 16, 2012

Digital Rapids Unveils Dynamic New Approach to Media Operations with Kayak Workflow Platform

NAB Show, Las Vegas, Booth SL5624: Digital Rapids -- the trusted provider of innovative solutions and technology for bringing content to wider audiences -- is launching the powerful and flexible new Kayak workflow platform at the 2012 NAB Show. A significant departure from other workflow technology approaches, Kayak enables customers, systems integrators and software developers to design, deploy and manage customized workflows that empower their businesses with the operational efficiency, agility and insight they need to thrive in the expanding multi-screen media landscape.

Kayak LogoThe Kayak platform powers the advances 'under the hood' of the upcoming version 2.0 of the Digital Rapids Transcode Manager software. The broader power, capabilities and vision of the Kayak platform itself are now being unveiled for the first time.

"The exploding opportunity and ongoing, consumer-driven shifts in the media and entertainment market require content owners to radically change how they think about their media operations," said Brick Eksten, President of Digital Rapids Corporation. "Kayak's innovative workflow approach lets them harness technology, streamline their operations and quickly turn their ideas into execution, freeing them to focus on their real value proposition - their content."

"In today's dynamic and ubiquitous video environment, end-user video consumption patterns are dictating how, when and where they view content," said Mukul Krishna, Global Director, Digital Media at global analyst firm Frost & Sullivan. "To cope with the flood of content, media formats and device types it is now business-critical for media companies to have the agility to be proactive instead of being reactive to the demands of multi-platform video delivery. A solution like Kayak greatly helps bridge that gap and enables media companies to achieve higher operational freedom for their digital media workflows."

A New Vision in Media Workflows

Unlike workflow approaches that simply orchestrate between separate applications across multiple workflow stages, Kayak is built on a philosophy of granular modularity with technologies as components -- from media-specific functions like encoding, packaging and processing to business-oriented functionality such as analytics, automated intelligence and reporting. These workflow building blocks are warehoused in a catalog of best-of-breed technologies and solutions from Digital Rapids and a broad array of third-party partners, creating a rich, open ecosystem of easy-to-access technology.

Kayak's catalog of components combines with its flexible architecture to make integrating new or custom-developed functionality easier than ever before, enabling faster response to the latest market trends. Kayak's component-based approach also provides granular control over technology costs and provisioning, as users deploy only precisely the technologies they actually need for their specific workflows.

Analogous to a whiteboard that can be turned instantly into reality, Kayak Workflow Designer lets users graphically combine these catalog components into sophisticated, streamlined workflows with intelligent automation. Inline analysis and rule-based decision branching automatically adapt workflows to eliminate unnecessary steps, maximizing both processing and operational efficiency. Designs can be instantly tested within Kayak Workflow Designer before moving them directly into production, providing a streamlined path from proof-of-concept to deployment.


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