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FreelanceGuide & Tips

Remember These 3 Things to Design a Banner That Stands Out in Singapore

by Carlos Sim
written by Carlos Sim

Making the decision to use a banner as your tool of advertising means that there are several considerations that need to be taken into account. It is quite an affordable advertising tool, but it also requires quite an effort to make especially during the designing process before banner printing in Singapore. The designing part of banner production is very important because it determines the quality and capability of a banner to do its expected work.

A banner that is designed well will be able to truly reach the target audience, whereas a banner that is designed half-heartedly won’t be able to effectively deliver the important things that need to be conveyed to the potential customers no matter how good the material of the banner is or how it is placed in a perfect place that can truly help you to gain exposure.

Here are a few things that you need to remember as you design your banner so that it can be a good one.

1. Banner Placement

The design of your banner must be suitable for where it will be placed. A lot of things depend on the information of the place the banner will be put upon. For example, the banner size, the banner dimension, and also color scheme. For example, if it will be hung up in a place with high light intensity, you will have to avoid colors that are not easy to be seen under bright lights. That goes the other way around with low light places. So before you design, make sure that you first know the place of the banner to be able to design accordingly.

2. Large Fonts

It is better for a banner to have large fonts that are not only attractive but also easy to be seen and read. Banners are usually put in high traffic places where people pass by. The advantage of this is that a lot of eyes land on the banner you put up every day, but one of the advantages is that they don’t really spend much time reading the banner due to their mobility. That’s why you need to be able to make sure that your banner can relay information within the available average seconds people spend to read a banner. One of the ways you can do it is by enlarging the contents so that people can have more time to read it from a distance, thus more time to savor the information and actually process it.

Large fonts also make it easier for people to read in general because they won’t have to put too much effort into reading. If necessary, put emphasis on certain parts of your banner in bold or even capital letters so that people can know that those certain parts are important.

3. Minimum Text

As mentioned before, people don’t usually stand and spend a lot of time to read a banner. Since they have limited time, the way you can ensure effective message delivery is by keeping the content of the banner short and straightforward. It is best if you can make people understand your key information within short sentences. Try to explain more using graphics or images that can be helpful for you to express the information.

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FeaturedFreelanceGuide & Tips

How to Properly Design a Pull Up Banner

by Carlos Sim
written by Carlos Sim

In order to make a pull-up banner in Singapore that can successfully bring customers for your business, you have to make sure that the design of the banner is right. What makes a good design? Well, basically, a banner needs to be aesthetically pleasing and interesting. The unique point of a banner does not only lies in the background and images that are used for it, but also the words or texts. It takes creativity to bring all the elements of a banner to work well together. However, don’t worry. In this article, you will learn how to make an enticing design that can prove its worth to you as soon as it is put up.

Let’s get started.

1. Think of where it is going to be displayed

This consideration can really affect the way you should design your banner so that it can do well in the designated place. For example, if you know that the pull up banner will be placed in a crowded area, then you really should try to make it stand out more than average so that it can look more interesting compared to the others. You can do this by using vibrant colors and bold texts to grab people’s attention among the crowd. Your banner needs to have an interesting point that can convince the reader of your banner that it is worth their time to read the entirety of your banner. This interesting point of a banner should include a statement that is intriguing. The statement must be able to speak to potential customers and make them feel like they have to give you a chance. It is also important to include a call to action sentence that can push them further into buying your product or using your service. A call to action sentence may be simple but it can really make a difference.

On the contrary, if you are making a pull up banner for a much less crowded place, you can focus on its clarity; making sure that the banner is legible and easy to understand. You can perhaps put more information compared to crowded area banners because people will have more time reading your banner compared to the opposite situation.

2. Concise

Even though people will be less rushed to read your banner in a more quiet place, but it does not mean that you should fill your banner up with too many words. Both crowded place banner and quiet place banner needs to be able to convey messages in a simple and effective way. Either way, people tend to be lazy to read too much information. They will get intimidated by blocks of paragraphs. So try to input information in points with easy to understand words to avoid confusion.

3. Detailed information

To save up more space in your banner and make it look neater and less cluttered, you can try taking out some information that can be put on your name card, brochure, or flyer instead, for example, your contact information and much detailed information regarding your product or service. Your contact information can be provided with your name card, and details about your product or service can be presented with a brochure or flyer. This way, you won’t have to put them in the design of your banner unnecessarily.

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FreelanceGuide & TipsStart

Vinyl For Sticker Printing

by Otto Guzman
written by Otto Guzman

Are you planning on promoting your business using stickers? Or perhaps you are thinking of going to a printing shop to print some stickers for any other purposes, such as making stickers to be given out as freebies, coupons, to be resold, or perhaps you are simply trying to print stickers for your personal uses?

Before you do that, how about you take a short moment and read this article about sticker printing on vinyl material and consider it for your uses? Vinyl material is one of the materials that you can choose to print stickers on. Compared to common paper material, printing stickers on vinyl will make your sticker look better. If you are going to be selling the stickers you print, you will be able to sell them at a higher price, and this will surely boost your business profits. If you are using your stickers as a marketing tool, then you will be able to appeal better to the customers you are targeting. Trying to stand out more by choosing better material heightens the chance of giving off a stronger and more positive impression. You can visit this webpage to find out more about the product, www.kiasuprint.com/cheap-sticker-label-printing-service-in-singapore/products/

If you are not convinced enough to choose vinyl as your sticker material, read more of its benefits below.

Better Color Result

The vinyl material will be able to make the final product of your sticker to have vibrant and brighter colors. By having colors that look better on the eyes, you will be able to make your stickers stand out more compared to other stickers. Whatever the purpose of your stickers is, you will be able to feel more satisfied with the result that you get.

More Durable

Not only that the colors of your stickers will be better, but your stickers will also have more resistance to various things that may cause destruction to it, such as water, dust, tearing, and it is even far more waterproof compared to normal sticker paper. This makes a vinyl sticker more suitable to be used outdoors. You can stick your stickers on items or things that get exposed to the sunlight or extreme temperature. Don’t worry about its longevity, because vinyl stickers can last for a long time for sure.

Usually, the final product of a vinyl sticker will be coated with an extra protective layer. This will make it even better and the sticker result will be even more durable.

Versatile

Despite extra durability, you don’t have to worry about this material is not flexible. In fact, vinyl material can be cut into any shape and size you want. Not only that, the vinyl sticker material is suitable for many conditions and places. You can be free to stick your vinyl stickers anywhere; on walls, windows, storefronts, stationeries, cars, anywhere you want. What’s nice about this type of sticker material is that it does not require a lot of adhesive to stick onto any materials. So later on, when you want to remove the sticker, it is easy to peel off and it will cause less damage to the surface.

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